Work with me
Help with the decisions that shape a product
I work with founders and operating teams on product strategy, go-to-market and AI-assisted workflows. Engagements are scoped together on a first call; pricing follows once we agree on what you need.
01
Advisory
Focused help on the decisions that shape a product or company.
Decisions I help resolve
What to build first, where AI belongs (and where it doesn’t), positioning and pricing, and the fundraising narrative.
What you leave with
A clear recommendation, the tradeoffs behind it, and next steps your team can act on.
Example
Orena
Deciding where AI should and shouldn’t be used in a sensitive health product.
02
Fractional Product / GTM
Embedded leadership for teams that need product or go-to-market ownership before a full-time hire.
What I own
Roadmap, discovery, launch plans and growth experiments, with clear metrics for each.
How we work
I work inside your team’s rituals with a regular planning cadence and written updates.
Example
Guidely
An experiment program that more than doubled session show-up rates.
03
Workflow Optimization
Modernizing how operating teams work, with AI-assisted tools where they help.
What I assess
Current processes end to end, the systems behind them, and where time and errors pile up.
What I build and measure
A prioritized modernization roadmap and the workflows to implement it, measured against the baseline.
Example
Superior Tank
Mapped employee-lifecycle processes and built a Paylocity / Microsoft 365 modernization roadmap.
Tell me what you're working on, and I'll suggest the right shape for an engagement.
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