Writing
Build notes, case studies and essays
What I'm building and why, how past work went, and what I've learned along the way.
Build noteOrena · Live
Building Orena’s product film
A 75-second product film that pairs generated footage with the real product interface.
Build noteElovi · Internal tool live
Building Elovi’s creative advantage
A private workspace that brings competitive research, creative development, and review into one process.
Build noteOrena · Live
Building Orena’s agentic content engine
An agent-assisted workflow that connects content planning, publishing, and search feedback.
Case studyOrena · 2025 – present
From an at-home kit to digital cognitive assessment
Built an at-home kit MVP, then developed a digital assessment service with licensed BrainCheck Assess and a neurologist results consultation.
Case studyElovi · 2025 – present
Building a weight-care brand for women
Positioning, offer design, partner evaluation, website, mobile intake and checkout, built ahead of launch.
Case studyInsurmi / Violet · 2018 – 2022
Violet: an AI customer-experience agent for insurance
Raised $1.2M and led Violet from concept to deployment with insurance carriers.
Case studyGuidely · Consulting engagement
Improving conversion and session attendance at Guidely
Session show-up rates rose from 8.5% to 17.6%; landing-page conversion from 18% to 22%.
EssayOn Medium
The Power of Leading with Candor ↗
How leading with honesty and transparency can transform team dynamics, foster trust, and drive performance.
EssayOn Medium
Your Business May Be Built to Scale, But Are You? ↗
The personal growth and adaptability required to scale alongside your business.
EssayOn Medium
Be in Love with the Problem, Not the Solution ↗
Why falling in love with the problem is key to innovative thinking and sustainable success.
EssayOn Medium
How Family Values Can Determine Leadership Style, Shape a Business, and Drive Success ↗
The impact of family values on leadership, culture and long-term success.