Writing
Build notes, case studies and essays
What I'm building and why, how past work went, and what I've learned along the way.
Build noteElovi · Live
Building Elovi’s creative advantage
A private workspace that brings competitive research, creative development, and review into one process.
Build noteOrena · Live
Building Orena’s agentic content engine
An agent-assisted workflow that connects content planning, publishing, and search feedback.
Case studyOrena · 2025 – present
Designing an AI-assisted cognitive health product under real-world constraints
Took an at-home kit MVP to a fully digital, clinician-reviewed service built on licensed BrainCheck Assess.
Case studyElovi · 2025 – present
Building a medical weight-management brand for women, with AI-assisted development
Positioning, offer design, partner evaluation, website, mobile intake and checkout, built ahead of launch.
Case studyInsurmi / Violet · 2018 – 2022
Violet: an AI customer-experience agent for insurance
Raised $1.2M to build Violet, a conversational AI agent launched before the GPT era that helped push the insurance industry toward adopting AI.
Case studyGuidely · Consulting engagement
Structured experimentation to find product-market fit
Session show-up rates rose from 8.5% to 17.6%; landing-page conversion from 18% to 22%.
EssayOn Medium
The Power of Leading with Candor ↗
How leading with honesty and transparency can transform team dynamics, foster trust, and drive performance.
EssayOn Medium
Your Business May Be Built to Scale, But Are You? ↗
The personal growth and adaptability required to scale alongside your business.
EssayOn Medium
Be in Love with the Problem, Not the Solution ↗
Why falling in love with the problem is key to innovative thinking and sustainable success.
EssayOn Medium
How Family Values Can Determine Leadership Style, Shape a Business, and Drive Success ↗
The impact of family values on leadership, culture and long-term success.