Sonny Patel

I build AI products people trust, and the growth engines behind them.

Founder and product leader across healthcare, insurance and SaaS. I take products from zero to one, decide where AI belongs, and run the experiments that make them grow.

Sonny Patel sitting on large chrome SP letters
Sonny brought real rigor to how we grew. He built our experimentation framework, ran it across our landing page, onboarding and ads, and more than doubled the rate at which people showed up for their first session. He moves fast without skipping the thinking.
Amir Glogau
Amir Glogau
Founder, Guidely
Read the Guidely case study →
Orena Trail Making test on an iPad
Orena2025 – presentFounder, product lead

From an at-home kit to digital cognitive assessment

Built an at-home kit MVP, then developed a digital assessment service with licensed BrainCheck Assess and a neurologist results consultation.

Elovi brand positioning: Medical weight care. Made personal.
Elovi2025 – presentFounder

Building a weight-care brand for women

Positioning, offer design, partner evaluation, website, mobile intake and checkout, built ahead of launch.

app.insurmi.com/violet
Platform
Overview
Conversations
Agents
Knowledge base
Integrations
Analytics
Compliance
C
Carrier workspaceProduction tenant
OverviewViolet · Carrier website · Last 30 days
Production · LiveLast 30 days ▾Export
Conversations48,210▲ 18.2% vs prior
Automated resolution71.4%▲ 4.1 pts
Quotes started6,932▲ 22.6%
Median response1.2s▼ 0.3s
ConversationsHandled by VioletHanded to agents
Mar 1Mar 8Mar 15Mar 22Mar 30
VLive conversationAuto quote · 97%
Maria G.
Hi, can I get a quote for my 2019 Honda Civic?
Violet
Happy to help. I’ve pulled your vehicle details. Is it garaged at your home address in Columbus?
Maria G.
Yes, same address.
Estimated auto premium$84/mo
Continue quote
CustomerIntentChannelTimeStatus
Maria G.Auto quoteWeb chat2m agoQuote started
James T.Policy questionSMS6m agoResolved
Priya S.File a claimWeb chat11m agoHanded to agent
Robert L.Home quoteFacebook18m agoQuote started
Insurmi / Violet2018 – 2022Founder & CEO

Violet: an AI customer-experience agent for insurance

Raised $1.2M and led Violet from concept to deployment with insurance carriers.

Redesigned Guidely landing page
GuidelyConsulting engagementProduct & GTM lead

Improving conversion and session attendance at Guidely

Session show-up rates rose from 8.5% to 17.6%; landing-page conversion from 18% to 22%.

What I'm building

All writing →
Full-time opportunities

Open to full-time product roles

AI Product Manager / Applied AI PM, Senior PM, Founding PM or Product Lead, and AI strategy & transformation. Strongest fit in AI, SaaS, healthcare, insurance and enterprise operations.

NYC, LA or SF Bay Area. Open to relocation; onsite, hybrid or remote.

Building

Consulting for founders and teams

Advisory on the decisions that shape a product, fractional product or GTM leadership, and workflow modernization for operating teams.

A little about me

I started out selling life insurance, then founded Insurmi and spent four years building an AI agent for an industry that runs on legacy systems. Every role since has compounded on that: learning to sell before I could build, and to ship inside real constraints.

This site is my own little digital living room. Beyond the work you'll find my bookshelf, some writing on leadership, and a way to reach me.

Sonny's signatureMore about me →
Sonny Patel
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