Work
Case studies and experience
Products I’ve built, growth experiments I’ve led, and the decisions behind them.
Orena
2025 – present · Founder, product lead
Built an at-home kit MVP, then developed a digital assessment service with licensed BrainCheck Assess and a neurologist results consultation.
Elovi
2025 – present · Founder
Positioning, offer design, partner evaluation, website, mobile intake and checkout, built ahead of launch.
Insurmi / Violet
2018 – 2022 · Founder & CEO
Raised $1.2M and led Violet from concept to deployment with insurance carriers.
Guidely
Consulting engagement · Product & GTM lead
Session show-up rates rose from 8.5% to 17.6%; landing-page conversion from 18% to 22%.
Experience
2022 – present
Primary roleIndependent Product, GTM & Operations Consultant
Product roadmaps, GTM and experimentation for AI, SaaS and telehealth companies including Guidely, Bondi, DealerPeak and Coplex (Grange Insurance). At Superior Tank, mapped employee-lifecycle processes and built a Paylocity / Microsoft 365 modernization roadmap.
2025 – present
Nights & weekendsFounder, Orena
At-home cognitive assessments with neurologist-reviewed results.
2025 – present
Nights & weekendsFounder, Elovi
A weight-care brand for women, with monthly offers from $199. Preparing for launch.
2018 – 2022
Founder & CEO, Insurmi
Raised $1.2M and led Violet from concept to deployment with insurance carriers.
2014 – 2015
Financial Advisor, Ameritas
Life insurance solutions for ultra-high-net-worth clients.
2014 – 2015
Director of Business Development, Secure Estate Management
Led digital transformation of the sales organization and managed 50 agents and estate planners across the Southwest.
HonorsGlobal Innovation Fellow, U.S. Department of State (2017). One of 50 entrepreneurs selected to represent the U.S. at the US-China Entrepreneurship Summit in Shenzhen.