Insurmi / Violet · 2018 – 2022

Violet: an AI customer-experience agent for insurance

Problem

Insurance customer experience runs on legacy systems that make modern digital acquisition hard to ship.

My role

Founder & CEO. Led product, carrier partnerships, enterprise sales and a cross-functional team.

Timeframe

January 2018 – May 2022

Outcome

A pre-GPT conversational AI product, live with carriers, that helped inspire the insurance industry to adopt AI.

$1.2M

Raised to build Violet

Number of industry-specific accelerators completed

The product

An AI agent for insurance customer experience

Violet was an AI-powered agent that handled customer interactions for insurance carriers. I led the product lifecycle from ideation to launch, including roadmap planning, prioritization and release management.

app.insurmi.com/violet

Platform

Overview

Conversations

Agents

Knowledge base

Integrations

Analytics

Compliance

Carrier workspaceProduction tenant

OverviewViolet · Carrier website · Last 30 days

Production · LiveLast 30 days ▾Export

Conversations48,210▲ 18.2% vs prior

Automated resolution71.4%▲ 4.1 pts

Quotes started6,932▲ 22.6%

Median response1.2s▼ 0.3s

ConversationsHandled by VioletHanded to agents

Mar 1Mar 8Mar 15Mar 22Mar 30

VLive conversationAuto quote · 97%

Maria G.

Hi, can I get a quote for my 2019 Honda Civic?

Violet

Happy to help. I’ve pulled your vehicle details. Is it garaged at your home address in Columbus?

Maria G.

Yes, same address.

Estimated auto premium$84/mo

Continue quote

CustomerIntentChannelTimeStatus

Maria G.Auto quoteWeb chat2m agoQuote started

James T.Policy questionSMS6m agoResolved

Priya S.File a claimWeb chat11m agoHanded to agent

Robert L.Home quoteFacebook18m agoQuote started

Illustrative recreation of the Violet agent platform. Figures are not real performance data.

Key decision

Launching around legacy systems

Carrier systems couldn’t support a conventional integration in time. Instead of waiting, we launched with a spreadsheet-based integration workaround, which let Violet go live on a carrier’s website despite legacy-system constraints.

Distribution

Carrier partnerships and enterprise sales

I led carrier partnerships and enterprise sales myself, which is how Violet reached carriers and became a direct-acquisition channel.

Product promo

The Bold Truth

A promotional campaign showcasing Violet.

Watch on YouTube ↗

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