Who it’s for
Elovi is a medical weight-management brand built primarily for women. I shaped the positioning around personal care and a clear explanation of the offer, then carried that language through the website and intake.
Two medications, clear monthly pricing
I set the monthly offer at $199 for compounded semaglutide and $249 for compounded tirzepatide. The price depends on the medication and stays the same as the dose increases.
I kept the pricing monthly and made the medication, renewal terms and exclusions visible where someone chooses a plan. The intake explains what “compounded” means alongside that choice, so the price is not separated from what someone is considering.
Evaluating clinical and pharmacy partners
I evaluated how clinical review, prescribing and pharmacy fulfillment would work together, comparing costs, service coverage and integration effort. The customer experience depended on those handoffs as much as it did on the website.
That work helped define the operating requirements and economics behind the offer. These requirements now guide partner selection and launch preparation.
An intake that makes the next step clear
I built the website, mobile intake and Stripe test checkout using Claude Code and Codex. The intake uses four stable progress stages, with follow-up questions based on a person’s answers, including previous GLP-1 use.
Keeping the stages fixed avoids a progress indicator that changes its total as questions appear. I also simplified medical language, added help where details such as birth date needed explanation, and made the order summary expandable so payment stayed easy to find.
The plan step includes “Help me choose” for someone who wants a clinician’s recommendation before selecting a medication. The flow can acknowledge that request without forcing a treatment decision during intake.